Feb 5, 2019

Roots Out West Rebrand

Roots Out West Modern Farmhouse Logo by Union Shore

Last year, I stopped taking on design work and put all my focus into designing products for my society6 & etsy shops. And to be honest, I really started to miss it. Working with people to help bring their ideas to life is so fun and really rewarding.

So when Jess reached out a few months back asking for a new logo, I was excited to help.

Roots Out West Modern Farmhouse Logo by Union Shore

Roots Out West Modern Farmhouse Logo by Union Shore

Jess moved back to the country and is embracing newlywed life on a cattle farm and wanted the new logo to reflect that. She started with a new blog theme and for the logo, she wanted to use her parents barn (hello, it's gorgeous!) as inspiration for the new look. We used a mix of serif & sans serif fonts (the main typeface is sans serif to keep it modern) and to bring it all together we paired hand-drawn elements to give it an organic, rustic feel.

Hop on over to her blog or instagram to say hello and get a peek at day-to-day life on the farm!
She's also got an Etsy shop filled with cozy, hand-knitted throws & scarves!

As I mentioned above, I really did miss designing logos and brand work. If you have a blog or small shop and want a new logo, please reach out! I'm opening up a few spots for custom design work (no wordpress websites), so feel free to contact me if you think we'd be a good fit!

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